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Urban Decay Teams Up With World Champion Swimmer

Anastasia Pagonis as the new face of Urban Decay's 'Online Bullying Hurts IRL' campaign.

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By: Marie Redding

Senior Editor, Rodman Media


Urban Decay is on a mission to stop cyberbullying—and recruited three-time World Champion Swimmer Anastasia Pagonis to help. 

Pagonis is the new face of Urban Decay’s ‘Online Bullying Hurts’ IRL campaign, in partnership with the Cybersmile Foundation. The 19-year-old stars in Urban Decay’s new call-to-action video series. 

Pagonis, 19, lost her sight at age 14 as the result of an autoimmune disease. She shares her personal experience with bullying and outlines four simple steps anyone can take to combat “trolls” in the 50-second video spot.

Urban Decay says subsequent films will provide more details about how to stop hate and spread love on social media.

“Losing my vision was hard enough and it’s even worse when people online accuse me of lying about it,” said Pagonis. “Negative energy belongs in the trash—not in our feeds.”

The video campaign kicks off on Urban Decay’s social media channels on Cybersmile Mondays, a mental health initiative from Urban Decay centered around digital well-being.  

Watch the first video below. 

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